Poker Room Promotions

As far as poker room promotions go, I believe that the Palms offers some of the best in the industry. In addition to earning $1/hr towards food or movie tickets, we are currently running three simultaneously. First of all we offer bonuses for any 4 of a kind or straight flush. In order to qualify, there must be $10 in called bets in limit and $20 worth of called bets in no limit. For 4 of a kind, you must have a pocket pair and for the straight flushes both hole cards must play. These bonuses reset at $50 and cap at $599. I understand that a poker jackpot of $600+ requires IRS paperwork. Of course everyone who wins less than $599 reports it, but at least the casino doesn't have to bother with paperwork on their end. The second, long running promotion is Diamonds are Forever. Any diamond flush from midnight Saturday night through midnight Thursday night earns players an entry. Monday through Friday mornings there are drawings from among the previous day's entries. Five names are drawn and each person wins $200. You don't have to be present at 9:00 AM to win but the money must be claimed, in person, within 24 hours. Lastly, beginning this past Sunday, we are offering money every time a team scores a touchdown or field goal during the ESPN Sunday game and during Monday Night Football. Prize money for each score ranges from $100-$500. There are 10 guaranteed drawings. If there are more than 10 scores, there are more than 10 drawings. If there are less than 10 scores, additional drawings are conducted every 30 minutes after the game until 10 prizes have been awarded. A table number and seat number are drawn. If you are in that particular seat, you win. It's as simple as that.
I believe that these are all pretty strong promotions. Having said that, there is always room for improvement. In chatting with the poker room manager yesterday, he challanged me to propose a promotion. What better way to get ideas than to ask you, the poker players of the world?
Some properties offer little or nothing for poker players. The Station Casinos offer a huge bad beat jackpot. Excalibur offers wheel spins for quads or better and for having AA cracked. Bellagio hands out a limited number of buffet comps. Wynn is more liberal with their free food than, say, Bellagio. Imperial Palace tosses hats into the pot on occasion. FreeRoll tourneys are popular in some poker rooms. I recently saw an advertisement that touted $599 cold hard cash for 126 hours of poker played in one months time. I personally think that winning with 2-7 deserves some type of reward even if it doesn't reinforce ideal strategy. The possibilities are literally endless.
So, let me hear your idea of the PERFECT poker room promotion.(replacing live dealers with machines so that no one feels the need to toke is NOT the kind of promotion that I am looking for!) What type of promotion would compel you to choose one room over another? Who knows, your idea just may turn into the next promotion offered in the Palms Poker Room.
Thanks, in advance, for your thoughts.